Domitilla Dardi states in her book Sewing Universes, citing examples of designer architects and mathematicians who changed the world, starting from needle and thread.
In the face of price list crises and consumer disaffection, fashion stops dressing the body and begins to court immortality. Well-being is the only accessory capable of justifying a dizzying price list with the promise of a better (and longer) life.
It took a baby doll worn by Olivia Rodrigo to spark a shitstorm that lasted for weeks. The most serious issue, however, is not about the popstar's wardrobe but the idea that there is a right way to be young women on stage (and in the world).
Gucci's partnership with F1 has surprised many, although it was predictable, because in fashion, clothes are no longer enough, and Demna perhaps understood this before others.